8 Steps Towards Spectacular Retail Store Interior Design
Competition for retail customers has never been fiercer, making the creation of a compelling retail space critical. Here are eight steps to help you design a shopping destination that complements your brand: 1. Determine a Mood Retail spaces are one of the best ways for potential customers to become fully immersed in your brand, so it's important to create an overall mood that matches and communicates your brand's core message. Whether you're an ultra-luxury chocolatier, a fashion-forward designer boutique, or a high-tech convenience-focused department store, understanding your brand will help you decide on the overall mood that will best showcase your products. 2. Use Color Intentionally Selecting an overarching palette adds cohesion and interest to a retail space that consumers will sense almost immediately and is one of the most effective ways to instantly communicate your brand's mood. For example, a storefront that utilizes warm browns and jewel t...