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Showing posts from March, 2018

5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture. In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy , reta...

7 Reasons Why You Need An Interior Retail Designer For Your Retail Store

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The perfectionist attitude that naturally comes with owning a retail store can sometimes be detrimental. You want to do everything by yourself. The feeling of success is so much sweeter when you've done all the work. But, it's just not realistic. In fact, it's impossible to manage all of it on your own; especially retail design. There are complexities and depths of retail design that are learned through experience - like any other craft. It takes skill and knowledge to manage the variables of spacing, atmosphere, color schemes, lighting, sounds, pricing, etc. An interior designer can tackle all of these aspects (and more) in order to accommodate your tastes for your retail store. Here are 7 reasons why you need to hire an interior designer for your store . 1. Save Money Hiring a retail designer will keep money in your pocket. What interior designers understand are the best options for pricing. From shelves, counters, chairs, and tables; an interior designer will know...